He takes less time. To decide even when faced with the most challenging and complex situations. This is because he thinks clean and straight. His style is not to squeeze the maximum from the other person. He prefers to leave the juice on the table. Many consider him not to be a good negotiator. He doesn’t care because he places fairness, trust and win win situation much above a little more gain. Over time this has worked for him. He has grown his empire and has an enviable repute. Now people call him a good negotiator. They still don’t get it. He doesn’t negotiate. He is just fair to the other person and people love to deal with him.